Well I usually write a lot about airports and travel. But I thought I’d shake things up today and write about marketing. It’s something I do a lot of thinking about, especially this strange yet trendy thing called “growth hacking.” As if marketers were feeling left out of the developer nerd-circle, so we needed have a form of hacking associated with us too. OK, then. In any case, today I wanted to talk about building up a Twitter following, and how I’ve been going about it lately. There are really 3 ways: The old fashioned way. Use it. A lot. Oh yeah, and write useful content that people want to read and engage around. It’s harder than it sounds. It takes a lot of time to learn the rules of engagement, the syntax, and the tacit behaviors that your customer base expects. It also takes time to learn how to write succinct messages that are also engaging, how to stay relevant with things that are trending, and how to constantly uplift to new Twitter hashtags and conversations to continuously expand your audience. Be smarter than the average bear and employ a number of free Twitter management and analytics tools. Of….
Syndicated with permission from SerpicoDev tripchi, a leisure app for the business traveler, was recently featured in CNBC’sWorld’s Most Promising New Companies. SerpicoDEV serves as the software development partner for tripchi and would like to congratulate CEO Chandra Jacobs for this high distinction. tripchi is a mobile app that helps business travelers find actionable things to do during their down-time. It is explicitly designed for the business traveler–this means it focuses on usability and speed to get to relevant and actionable recommendations. In doing so tripchi removes the fluff that leisure travelers care about but business travelers don’t, and cuts right to the chase to get the business traveler onward to interesting activities. With tripchi, you can be on your way to something interesting to do in five minutes or less–whether it’s catching a concert, noshing at a local favorite, or getting your culture on, tripchi allows you to have instant gratification. It captures your personality in 3 steps, with adaptive/learning algorithms incorporating your interactions, and analysis of your social media profiles, to cut down the number of questions to answer. The recommendations served up include all the information needed to have you on your way, including pictures, a description,….
Innovation can be defined in many ways. It can be incremental. It can be transformative. It can range from a groundbreaking product invention to an improvement in solutions or processes. It requires thinking outside the box. And it can happen anywhere. Even inside large corporations. To highlight this, we wanted to showcase an event going on at EMC, based out of Hopkinton, Massachusetts, which is helping to promote not only innovation, but woman-powered innovation as well. EMC is a global leader in enabling businesses and service providers to transform their operations and deliver information technology as a service (ITaaS). Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset – information – in a more agile, trusted and cost-efficient way. EMC’s first-inaugural Innovation Market premieres on November 1, 2012 at EMC’s corporate headquarters. The goal of the program is to raise the volume on Innovation and Creativity within EMC by showcasing the many and varied ways EMC business units and organizations are “thinking outside-of-the box.” You can check out the stories of two EMC innovators to learn about their secrets for….