Well I usually write a lot about airports and travel. But I thought I’d shake things up today and write about marketing. It’s something I do a lot of thinking about, especially this strange yet trendy thing called “growth hacking.” As if marketers were feeling left out of the developer nerd-circle, so we needed have a form of hacking associated with us too. OK, then. In any case, today I wanted to talk about building up a Twitter following, and how I’ve been going about it lately. There are really 3 ways: The old fashioned way. Use it. A lot. Oh yeah, and write useful content that people want to read and engage around. It’s harder than it sounds. It takes a lot of time to learn the rules of engagement, the syntax, and the tacit behaviors that your customer base expects. It also takes time to learn how to write succinct messages that are also engaging, how to stay relevant with things that are trending, and how to constantly uplift to new Twitter hashtags and conversations to continuously expand your audience. Be smarter than the average bear and employ a number of free Twitter management and analytics tools. Of….
We had an excellent and successful event on Aug 17th at Next Jump @ 1 Kendall Square (link), a an awesome space in Cambridge. As usual, Cambridge (and Kendall Square in particular) never disappoints as it is a hub of startup innovation, intellect, and passion and reflects the core values that DukeGEN Boston wants to foster. Our discussion on startup culture similarly fit with this theme. There were 87 RSVPs for the event and about 50 people attended (we counted!). Tasty apps (not the mobile kind) and beer was kindly provided by Next Jump (Duke alum Greg Kunkel hosted us). A great night of networking ensued and a number of students, both undergrad and at the MBA level were in attendance. It was a very diverse crowd! At 7pm, the space opened up for networking, and at 745PM I gave some brief remarks welcoming everyone and introduced our organizers, who each said a few words. Chandra Jacobs ’04, Chris Wolfington ’96, Jason Ethier ’10, Michael Kurdziel ’11, Greg Kunkel ’04. Jason gave a 1 min pitch on his startup, Dynamo Micropower, that is currently fundraising through an Indiegogo campaign. His Boston startup is developing a high efficiency natural gas micro-turbine for use in distributed energy systems. We conducted a brief poll and the audience was split: 1/3 are currently in startups, 1/3….
When was the last time luggage got your on your trip? We thought you’d like this cool infographic on famous misplaces parcels (yes, it happens to celebrities too!), and what to do if this unfortunate situation happens to you. We’d love to hear about your craziest lost luggage experience, so be sure to leave a comment! Mine has to do with a trip to the Czech Republic, where I was studying for 6 weeks as part of my MBA. I arrived, but my luggage did not for nearly 5 days. Besides the essential stuff, I had packed an array of business suits because we had a series of professional visits planned, starting the day after I arrived. With only a day to spare, I had to rush in to town and buy a complete professional ensemble including shoes (as well as all the other necessities)–other than the timing of the whole matter, it was a great excuse to indulge in European fashion 🙂 I still have (and wear) the clothes I bought to this day. So at least something good came of it! unclaimed baggage….